Fine jewelry & luxury piercings. Meant to be stacked, styled and layered for any occasion.
Took the in person only, run out of a home brand of Ali Weiss Jewelry and launched and scaled them digitally and opened their first showroom.
Built and structured the following:
- Fully custom website
- 10,000+ SKUS
- Fufilment and shipping solutions
- Inventory management system
- Accounting system
- Charity partnerships
- Directed 20+ photoshoots
- Product, model and lifestyle content
- Hired and trained first employees
- Created employee SOP’s
- New custom packaging
- Rebrand of social
- Pop up events + brand partnerships
- Opening launch party
- Retail operations
- Local marketing campaigns
- Prospecting and retargeting social campaigns
- Email marketing sequences
- Influencer marketing campaigns
- Digital and traditional media campaigns
- Celebrity placement campaigns
- Affiliate program
- Category eCommerce
- Date Jun 2020 – Present