Fine jewelry & luxury piercings. Meant to be stacked, styled and layered for any occasion. 
															
															Took the in person only, run out of a home brand of Ali Weiss Jewelry and launched and scaled them digitally and opened their first showroom. 
															
															Built and structured the following:
															
															- Fully custom website
															- 10,000+ SKUS
															- Fufilment and shipping solutions
															- Inventory management system
															- Accounting system
															- Charity partnerships
															- Directed 20+ photoshoots
															- Product, model and lifestyle content
															- Hired and trained first employees
															- Created employee SOP’s
															- New custom packaging
															- Rebrand of social
															- Pop up events + brand partnerships
															- Opening launch party
															- Retail operations
															- Local marketing campaigns
															- Prospecting and retargeting social campaigns
															- Email marketing sequences
															- Influencer marketing campaigns
															- Digital and traditional media campaigns 
															- Celebrity placement campaigns
															- Affiliate program
														
- Category eCommerce
- Date Jun 2020 – Present


 
													
												 
													
												 
													
												 
											
											 
											
											 
											
											 
											
											 
											
											 
											
											 
											
											 
											
											 
											
											 
											
											